Fractional CMO leadership for Insurance, Financial Services & Home Services Companies
20 years building and running marketing organizations in the industries where trust closes the sale. I step in as your marketing leader - not your agency - and own the roadmap, the team, and the results.
Why Salvo?
Most marketing help falls into two camps: agencies that run campaigns without owning outcomes, or generalist consultants who've never sold anything where trust, compliance, or a long sales cycle actually matter.
Salvo is neither. I spend my time inside the industries most marketers avoid — insurance, financial services, home services — because that's where the sales cycle is longer, the regulations are real, and "move fast and break things" gets you a compliance letter, not a customer.
Before marketing, I spent a decade in Marine Corps operations planning logistics under constraints where a plan that only worked on a whiteboard wasn't a plan. That's the standard I bring to your marketing: not another deck, but a system that runs, with someone accountable for making it run.
You get a strategist who sits in your leadership meetings, owns the roadmap, and executes — not a vendor waiting on a monthly report to tell you what happened last month.
6X Insurance Revenue Growth 25% CAC Improvement 20 Years Experience
EXPERTISE INTUITION INGENUITY
From Strategy to Scalable Results
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Built the marketing playbook for national insurance brokerage, growing ARR from $10M to $60M.
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Built and led performance marketing for a national residential energy/solar company increasing market penetration by 15% and improving CAC by 25%.
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Created the strategy and VC pitch deck an early-stage SaaS startup is using the raise institutional capital.
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20 years across insurance, financial services, home services, and SaaS marketing leadership.
Strategic Leadership Real Ownership Proven Results
How We Work Together
Weekly Cadence
You get standing weekly touchpoints — not a monthly report that tells you what already happened.
Strategy gets adjusted in real time, not in a quarterly review.
Direct Access
Slack, email, or a phone call — you reach me directly, not a project coordinator relaying messages between you and "the team."
I Own the Roadmap
I don't hand you a deck and wish you luck. I set the priorities, run point on execution across your internal team or existing vendors, and I'm accountable for the outcome — not just the plan.
In Your Leadership Meetings
I show up where the decisions get made — not as an outside vendor waiting to be briefed, but as part of how your business runs.